Free resources

Free tools & guides

Tools and guides we've made for clients and the data analytics community. Now available to you, for free.

01

Email campaign measurement toolkit

A practical guide and ready-to-use toolkit for ecommerce brands that want to stop guessing and start measuring the real impact of their email campaigns.

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02

Discount simulator

See the impact of your discount before you launch. Find the "Sweet Spot" where the boost in sales pays for the lower profit per order.

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03

Customer demographics enricher

Enrich your customer list with Census-level income and demographic data to build better ad audiences and understand your buyer persona.

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04

Product mix analyzer

Instantly see which products your customers actually buy together and identify the exact items that hook new customers on their first purchase.

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05

Goal tracker (Looker Studio)

Track progress against monthly or yearly goals, see your pace, and know exactly what you need to average each day to hit target.

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06

Automated GA4 audit

A free Google Sheets add-on that runs a full diagnostic on your Google Analytics 4 property in a single click.

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07

Data strategy guide + workbook

This guide breaks down the five essential components to building a successful data strategy.

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08

Looker Studio template

Unhappy with Google Analytics 4 reports? Try our intuitive Looker Studio 12-page report for Google products (GA4, Google Ads, Search Console).

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09

UTM cheat sheets

Simplify and standardize your UTMs across all your paid ad platforms. This is the foundation to leverage The Modern UTM Strategy.

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10

Project measurement checklist

This checklist helps you bring clarity and structure to how each project is measured, so you can track impact, avoid guesswork, and make smarter decisions, faster.

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