As seen at Measure Summit

The ultimate
UTM cheat sheet

UTMs are essential for tracking what drives sales, but they’re time-consuming, error-prone, and hard to keep consistent.

This cheat sheet helps you standardize UTMs across all ad platforms for faster, cleaner reporting.

What's inside

Never worry about UTMs ever again. Use the cheat sheet to tag faster, then go deeper with the strategy guide and video to unlock more value from your standardized UTMs.

Why you need this cheat sheet

Incorrect UTMs are the #1 reason for broken attribution and messy reports. This cheat sheet gives you a proven, standardized approach to tagging every campaign.

Save time

Set UTMs once and never worry about them again.

Avoid errors

Skip manual input. Leverage macros for every platform.

Stay consistent

Follow one clear structure across all platforms, channels, and teams.

Better reporting

Unlock advanced analytics with clean UTMs.

As Seen at Measure Summit

Testimonials were provided anonymously during the event.*

The macro examples across ad platforms were gold. This cheat sheet will save my team hours every week.

The guide was one of the best I’ve come across and was exceptionally well-crafted!

I feel like I am not alone! And, there is something I can do to improve the situation!

This guide addressed some of the issues I’m dealing with at work right now, with super helpful ideas/guidelines/tools as takeaways.

I loved how this guide explained a complex topic in such a clear and straightforward way.

We’ve struggled with inconsistent UTMs for years. This gave us the structure we needed to fix it once and for all.

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