GA4 Audit Tool

Automatically monitor your Google Analytics 4 data quality, catch configuration errors, and fix issues with guidance from real-world experts.

Run free GA4 audit now →

Audit your GA4 in one click, for free

Whether you're a marketer, an agency analyst, or an in-house data lead, the GA4 Audit covers the foundations:

GA4 configuration

404s

UTM parameters

Tracking issues

Personally Identifiable Information (PII)

Ecommerce events audit

Spam referrals

And much more!

Why is this the best
GA4 audit tool?

We built this for our own agency because other tools weren't good enough.

100% customizable

Adjust thresholds or ignore specific rules to fit your site.

Built by experts

50+ checks derived from real-world agency experience.

Automated audits

Get a weekly health summary in your inbox to catch issues early.

Track progress

See how your data quality improves over time.

Frequently asked questions

Marketers, analysts, founders, and anyone who needs to trust their GA4 data. Whether you’re auditing a messy setup or validating a new one, this gives you the full picture fast.

We prioritize your data privacy and security. By default, we do not access or store any personally identifiable information (PII) of your website visitors.

Access & Processing: Our tool functions by transiently accessing your Google Analytics 4 property to calculate health scores and generate audit reports. This process involves reading aggregated, anonymous statistics (such as session counts, event totals, and configuration settings). We do not access your raw event log or user-level data stream.

Storage: We only retain the final Audit Data (your health scores, pass/fail results, and technical recommendations) and essential account metadata necessary to provide the service and track your progress over time. This data is stored securely in our encrypted database.

Control: You maintain full ownership of your data. You can revoke our access at any time through your Google Account permissions. We do not share your data with third parties for advertising or profiling purposes.

No. The audit tool only reads data—it doesn’t write, change, or modify anything in your GA4 property.