Unified ecommerce and marketing analytics for Fairbank
How we built Fairbank's ecommerce analytics foundation in under three weeks — a solid, unified setup to grow their online channel on.
“I hired them when I was at Galls, hired them again at Fairbank, and I'll hire them again on my next projects. They're simply the best.”
Jamie WatkinsVP of Ecommerce & Marketing, Fairbank
Growing ecommerce without an analytics foundation
Fairbank is a large, established distributor where ecommerce is still a small slice of the business — but a slice they're investing in to grow. They were scaling that channel without a real analytics foundation: sales and marketing data sat in separate platforms — Shopify, GA4 and three ad networks — with no unified view of what was driving online growth. And they needed that foundation stood up fast.
Honestly? None. This kind of build is our bread and butter — we know every platform we had to connect inside out, which is exactly how we shipped it in less than three weeks.
We built the analytics foundation for Fairbank's ecommerce push — and had it live in under three weeks. Every sales and ad platform centralized in BigQuery, feeding one dashboard the team could trust and keep building on as the channel grows.
Centralized warehouse
We piped Shopify, GA4 and Meta, Google and Microsoft Ads into a single BigQuery warehouse via Fivetran.
Cross-platform ad reporting
We standardized spend, clicks and conversions across all three ad networks for consistent, trustworthy ROAS.
Sales + behavior
We joined Shopify sales with GA4 behavior to see the full path from ad click to purchase.
A foundation to grow on
We built dashboards that give the ecommerce team a single source of truth — and a data model built to scale as the channel expands.
In under three weeks, Fairbank's ecommerce team had a single, trusted view of sales and marketing across every channel — a solid foundation to scale their online business on, without re-plumbing the data later.
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