Why your business needs a measurement strategy
It’s estimated that 74% of marketers don’t know or haven’t measured how their efforts impact their company—not knowing how the decisions you’ve made can cost you time and money. It is essential to track the success of any given marketing campaign. Various teams or departments within your company may even track specific data points. Often this information […]
Why data needs to be transformed
Why can’t we simply connect raw data to dashboards and start analyzing? After all, it’s much easier, and you can’t have more accurate data than the source data, right? To answer this question, we need to understand how raw data is structured and how business questions are typically structured. Let’s dive in and see why […]
Why data pipelines need to be maintained
A common misconception is that data pipelines, once built, require no further attention. This article underscores the critical need for ongoing maintenance to address changes in data sources and structures, ensuring the pipelines continue to function effectively and deliver quality data. Data pipelines collect data from various sources, combine them, apply several transformations, and form […]
Calculate the number of remaining days in a month in Looker Studio
This tutorial will teach you how to calculate the remaining days in a month, the total days, and the days that have already passed. By learning these techniques, you can effectively track and visualize important time-related metrics, improving your data analysis abilities in looker studio. Step-by-step guide with examples Step 1: Set up your scorecard […]
How to ask the right questions
Many business leaders and entrepreneurs are fully aware that they should be data-driven. A NewVantage executive survey shows that 99% of firms invest in data initiatives, and 92% say the amount of investment increases year on year. However, despite the significant investment, many firms are not data-driven, with the primary challenge being people, processes, and culture. While […]
How to build your data strategy
Harnessing data for better decision-making was once a luxury for big companies, but cloud computing has changed that. Now, businesses of any size can develop data-driven platforms to add value. Whether you have limited data capabilities or your current setup isn’t effective, leveraging data strategically is more accessible than ever. This guide will provide you […]
8 Tips to reduce your ETL platform’s costs
Managing your ETL platform’s costs effectively is crucial for getting the best return on investment from your data pipelines. As data volumes grow, so do the expenses related to data syncing, transformation, and storage. In this article, we’ll delve deep into several strategies for cost optimization, complete with a real-life example that resulted in a […]
The Modern UTM Strategy
The traditional UTM approach just isn’t cutting it anymore – it’s time-consuming and often leads to inaccurate data which leads to bad decisions and a suboptimal marketing ROI. This article aims to solve these problems by introducing The modern UTM strategy that saves time and streamlines tracking and data analysis. I’ll show you how to […]
