Consolidating analytics across 15 websites for Galls
How we deployed consistent tracking across ~15 Galls websites and consolidated all their analytics and paid-media data into unified dashboards.
“Their expertise in Google Tag Manager and Google Analytics 4 has given us insights into our website's performance that were once impossible to obtain.”
Oracio RosasDirector of Analytics, Galls
Fifteen storefronts, no unified view
Galls is a leading public-safety and uniform supplier operating around 15 websites. Each site tracked analytics differently — or not at all — and paid-media data lived in separate platforms, making it impossible to compare performance or see the business as a whole.
Deploying consistent, reliable tracking across ~15 separate websites.
Standardizing GA4 measurement so every site reports the same way.
Joining behavior data with paid-media spend across all sites and channels.
Most of the sites were custom-built, so we worked closely with Galls' dev team to implement tracking on each one.
We rebuilt Galls' measurement foundation from the ground up — deploying consistent tagging across every site, then consolidating all their analytics and paid-media data into unified dashboards.
Tagging setup
We deployed a standardized Google Tag Manager and GA4 setup across all ~15 Galls websites.
Consistent measurement
We aligned events and conversions so every site measures the same way and the numbers are comparable.
Data consolidation
We centralized GA4 and paid-media data — Google, Meta and Microsoft Ads — into one warehouse.
Unified dashboards
We built dashboards giving Galls a single, cross-site view of performance.
Galls now has consistent tracking across every site and a single view of analytics and paid media — no more stitching numbers together by hand.
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