Why your business needs a measurement strategy
It’s estimated that 74% of marketers don’t know or haven’t measured how their efforts impact their company—not knowing how the decisions you’ve made can cost you time and money. It is essential to track the success of any given marketing campaign. Various teams or departments within your company may even track specific data points. Often this information […]
How to build your data strategy
Harnessing data for better decision-making was once a luxury for big companies, but cloud computing has changed that. Now, businesses of any size can develop data-driven platforms to add value. Whether you have limited data capabilities or your current setup isn’t effective, leveraging data strategically is more accessible than ever. This guide will provide you […]
The Modern UTM Strategy
The traditional UTM approach just isn’t cutting it anymore – it’s time-consuming and often leads to inaccurate data which leads to bad decisions and a suboptimal marketing ROI. This article aims to solve these problems by introducing The modern UTM strategy that saves time and streamlines tracking and data analysis. I’ll show you how to […]
