Simplify your UTMs with dynamic IDs
UTMs are essential for tracking the performance of your paid ad campaigns and ensuring accurate data flows into your analytics platform. Dynamic IDs allow you to automate the generation of UTM parameters, reducing manual errors and creating a seamless tracking experience across multiple advertising platforms. This guide provides recommended UTM structures for popular ad platforms, […]
The GA4 UTM Strategy
Tired of conflicting reports between your paid ad platforms and Google Analytics 4? This kind of data discrepancy can make it nearly impossible to trust your numbers or optimize your campaigns effectively. Google Analytics 4 (GA4) eliminates this confusion by allowing you to import clicks, impressions, and cost data directly into its platform. This not […]
Navigating sales attribution
Are you investing heavily in marketing channels but still unsure which ones are actually driving sales? Perhaps Meta Ads reports 500 conversions, yet Google Analytics 4 (GA4) shows only 300 from the same campaigns. These conflicting numbers aren’t just confusing—they can lead to misguided decisions that cost your business time and money. Understanding where your […]
How to choose and implement KPIs
While tons of articles explain what KPIs are, and how to choose them, few actually dive into the practical side of how to implement them and what it looks like in real life. This guide aims to bridge that gap, offering not just a step-by-step approach to selecting KPIs, but also a clear roadmap for […]
How to build your data strategy
We all know data is important for growing a business, yet we rarely see examples of data initiatives delivering value for small or mid-sized businesses. Why is that? Too often, organizations focus on acquiring tools or collecting massive amounts of data without a clear plan for how it will drive meaningful outcomes. This leads to […]
The Modern UTM Strategy
The traditional UTM approach just isn’t cutting it anymore – it’s time-consuming and often leads to inaccurate data which leads to bad decisions and a suboptimal marketing ROI. This article aims to solve these problems by introducing The modern UTM strategy that saves time and streamlines tracking and data analysis. I’ll show you how to […]
8 Tips to reduce your ETL platform’s costs
Managing your ETL platform’s costs effectively is crucial for getting the best return on investment from your data pipelines. As data volumes grow, so do the expenses related to data syncing, transformation, and storage. In this article, we’ll delve deep into several strategies for cost optimization, complete with a real-life example that resulted in a […]
Why your business needs a measurement strategy
It’s estimated that 74% of marketers don’t know or haven’t measured how their efforts impact their company—not knowing how the decisions you’ve made can cost you time and money. It is essential to track the success of any given marketing campaign. Various teams or departments within your company may even track specific data points. Often this […]
Why data needs to be transformed
Why can’t we simply connect raw data to dashboards and start analyzing? After all, it’s much easier, and you can’t have more accurate data than the source data, right? To answer this question, we need to understand how raw data is structured and how business questions are typically structured. Let’s dive in and see why […]
Why data pipelines need to be maintained
A common misconception is that data pipelines, once built, require no further attention. This article underscores the critical need for ongoing maintenance to address changes in data sources and structures, ensuring the pipelines continue to function effectively and deliver quality data.Data pipelines collect data from various sources, combine them, apply several transformations, and form them […]
