Tracking original traffic source for a long sales cycle
How we got attribution right for a business with a long, complex sales cycle — tying every sale back to the traffic source that started it, where two other agencies had failed.
“I can now confidently make critical business decisions based on accurate data. This is absolutely invaluable to our business!”
Adrian ShielCo-founder, High-Performing Coach Ltd.
No way to attribute sales across a long, complex cycle
With a long and complicated sales cycle, High-Performing Coach couldn't tie closed sales back to their original traffic source using traditional cookie-based tracking. They had no real reporting tools, leaned on manual spreadsheets, and couldn't tell which campaigns actually drove revenue — a problem only made worse by the industry shift away from third-party cookies.
Attributing sales to their original source across a long, multi-touch cycle.
Tracking accurately in a world moving away from third-party cookies.
Replacing manual spreadsheets with reporting the team could trust.
Connecting data across payments, email, scheduling and ad platforms.
We built durable first-party tracking and a BigQuery-based reporting layer that ties every sale back to the campaign and traffic source that started it — even across a sales cycle that plays out over weeks or months.
Durable first-party tracking
We implemented server-side, first-party tracking that captures the original traffic source and every touchpoint, independent of third-party cookies.
Centralized warehouse
We piped payments, email, scheduling and ad-platform data into a single BigQuery warehouse.
Modeling & attribution
We modeled the data in dbt to stitch touchpoints into full customer journeys and attribute each sale to its true first source.
Dashboards & insights
We built dashboards that show which campaigns actually drive revenue, so marketing spend goes where it works.
High-Performing Coach can now attribute revenue back to its original source across their entire sales cycle — turning guesswork into confident marketing decisions, cutting manual reporting, and getting results where two previous agencies had failed.
“Systematik prevailed where 2 other agencies failed miserably.”
Adrian ShielCo-founder, High-Performing Coach Ltd.
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