Automated multi-channel marketing reports
How we helped Incite Response, a digital marketing agency, automate monthly client reporting — and finally get their conversion numbers to agree.
“Systematik untangled our Google Tag Manager, Analytics, and AdWords tracking, giving us much higher confidence in our data and reporting.”
David MetzeFounder, Incite Response
Manual reporting and numbers that didn't agree
Incite Response was rebuilding client reports by hand every month while wrestling with inaccurate conversion tracking and conflicting numbers across Meta Ads, Google Ads and GA4. Ecommerce events weren't tracked properly either, making it hard to judge how campaigns were really performing.
Rebuilding monthly reports by hand for every client.
Reconciling conflicting numbers across Google Ads, Meta Ads and GA4.
Fixing inaccurate conversion and ecommerce tracking.
Delivering clear, branded reporting clients could actually understand.
We fixed tracking at the source, centralized every client's marketing data in BigQuery, and built automated, branded dashboards — so Incite Response's monthly reporting runs itself and the numbers finally line up.
Corrected tracking
We untangled their Google Tag Manager, Analytics and Ads setup so conversions and ecommerce events are tracked accurately.
Centralized warehouse
We piped Google Ads, Meta Ads, Search Console and GA4 into a single BigQuery warehouse.
Modeling & metrics
We modeled the data in dbt into consistent, cross-channel performance metrics — defined once and reused across every client.
Automated dashboards
We built branded Data Studio dashboards for Google Analytics, Google Ads and Search Console that refresh on their own.
Incite Response saves 20 hours of reporting work every month, trusts its conversion tracking, and hands clients clear, branded dashboards that improve both communication and campaign decisions.
“They are talented and knowledgeable. We will be hiring them again.”
David MetzeFounder, Incite Response
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