How we managed to get attribution right for this company with a long and complicated sale cycle.
Faced with a long and complex sales cycle, this company struggled to attribute sales to their original traffic sources using traditional cookie-based tracking. They lacked reporting tools, relied heavily on manual spreadsheets, and had no clear understanding of which marketing campaigns drove sales. The shift away from third-party cookies further complicated their attribution efforts.
They gained accurate, end-to-end attribution for their complex sales cycle, allowing for precise tracking of original traffic sources. This led to better marketing optimizations, more confident decision-making, and reduced manual effort, saving time and costs. The streamlined process also provided a clearer understanding of which campaigns drive sales, supporting long-term growth.
Co-founder of High-Performing Coach Ltd.
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We implement robust tracking solutions across websites, apps, and various platforms to ensure your data is accurate enough for analysis.
02
Implementing end-to-end tracking to attribute sales to every touchpoint, from first click to final purchase
03
Sending data from multiple sources, including marketing platforms, CRM systems, and eCommerce platforms, into Google BigQuery.
04
Build custom dashboards that display performance metrics and highlight key insights and actions you should take to improve business outcomes.
05
Our analysts review and analyze your data to uncover trends, patterns, and actionable insights.
Co-founder of High-Performing Coach Ltd.
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