Partnering with Good Ranchers as their external data team
We partnered with Good Ranchers to optimize their data strategy, enhancing operational efficiency and driving business growth. Through our tailored solutions, we helped streamline their data processes and unlock valuable insights, positioning them for continued success.
“Their deep understanding of data analytics and seamless integration with our operations have kept us ahead and solidified them as true partners.”
Alex ValdezTech Lead, Good Ranchers
No single source of truth for a fast-growing business
Rapid growth left Good Ranchers with a fragmented tech stack and no reliable way to see how the business was really performing. Sales, marketing, retention and inventory data lived in separate platforms, and a looming migration to Google Analytics 4 put their historical reporting at risk. They needed quick, trustworthy answers — and a data foundation built to scale with them.
Handling two mission-critical data migrations end to end: BigCommerce to Shopify, and Ordergroove to Recharge.
Migrating to Google Analytics 4 without losing historical reporting continuity.
Attributing sales accurately despite heavy spend on offline channels like TV, radio and podcasts.
Implementing data governance and processes in a fast-paced environment.
Keeping pipelines reliable as the business grew and rolled out custom experiences — subscription boxes, software migrations and replacement orders.
We became their external data team and built a unified analytics platform from the ground up — capturing clean data at the source, centralizing it in BigQuery and turning it into dashboards the whole team could trust.
Robust tracking
We set up end-to-end, server-side tracking across their storefront so every order — one-time boxes and subscriptions alike — is attributed from first touch to purchase.
Centralized warehouse
We piped every Good Ranchers platform — Shopify, GA4, Google, Meta, Microsoft and Criteo Ads, Klaviyo, Recharge and more — into a single BigQuery warehouse.
Modeling & metrics
We modeled their raw data into the numbers the team runs on: net sales, subscription retention, ROAS and gross margin — defined once and trusted everywhere.
Dashboards & insights
We built automated dashboards and act as their embedded analyst team, surfacing the trends and decisions that matter to a fast-growing meat brand.
Marketing Mix Modeling (MMM)
Because so much of their spend goes to TV, radio and podcasts, we built MMM to measure what each channel truly contributes and where the next dollar should go.
Custom Shopify apps
We built custom Shopify apps for their reality — handling refunds, replacement orders and subscription flows Shopify cannot manage on its own.
Good Ranchers now runs on a single source of truth. Leadership sees sales by channel, return on ad spend, retention and gross margin at a glance — without waiting on manual spreadsheets. As their ongoing data team, we keep the platform reliable and surface the insights that help them scale profitably.
“Partnering with Systematik has been a game-changer for us.”
Alex ValdezTech Lead, Good Ranchers
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