Increasing conversion rates using data
How we helped Spaceful lift conversion rates by 87% — by pinpointing where leads were being lost and giving leadership real-time visibility into sales performance.
“The insights we got from their automated dashboards allowed us to make major improvements to our sales strategy. As a result, we have seen a dramatic increase in conversion rates.”
Maxime VillemureCo-founder, Spaceful
A fast-growing team flying blind on sales performance
With more than 30 employees and over 20 tools in daily use, Spaceful had no clear, real-time view of how the business — and especially the sales team — was really performing. Data was scattered across platforms, making it hard to see where deals stalled or to hold anyone accountable.
Consolidating data from more than 20 tools across sales, marketing and support.
Getting reliable, real-time visibility into a sales team working across disconnected platforms.
Pinpointing exactly where leads dropped out of a multi-step funnel.
Turning scattered activity data into accountability the team would actually act on.
After a strategic consultation, we built automated dashboards that centralize Spaceful's sales, marketing and support data into one real-time view — so leadership can see performance, spot bottlenecks and coach the team on the numbers that matter.
Robust tracking
We set up tracking across their sites and tools so the activity data behind every lead and deal is captured accurately.
Centralized warehouse
We piped Pipedrive, Aircall, Autopilot, Google Ads and GA4 into a single BigQuery warehouse using Cloud Functions.
Modeling & metrics
We modeled the raw data into funnel and sales-performance metrics — conversion by stage, rep activity and pipeline health — defined once and trusted everywhere.
Dashboards & insights
We built automated dashboards that give leadership a real-time view of conversion, bottlenecks and team accountability.
Spaceful now sees sales, marketing and support performance in real time. By spotting exactly where leads were being lost and giving managers a clear view of team activity, they lifted conversion rates by 87% and cut hours of manual analysis every week.
“I can't recommend them enough.”
Maxime VillemureCo-founder, Spaceful
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