Increasing conversion rates using data

How we helped Spaceful Technologies increase their conversion rate by 87% by identifying where leads were being lost and monitoring their sales team performance.

Industry
SaaS, Logistics
Client
Date
Jul 27 — 2024
Technologies
AirCall, Pipedrive, Autopilot, Looker Studio, BigQuery, dbt, Google Tag Manager, Cloud functions
Context

With over 30 full-time employees and a complex tech stack using more than 20 different software tools daily, Spaceful Technologies faced challenges in tracking performance and holding team members accountable.

Data was scattered across multiple platforms, making it hard to get a clear, real-time view of business performance, particularly for the sales team.

Results

After a strategic consultation, we developed automated dashboards in Google Looker Studio that centralized key data from sales, marketing, and customer support.

This streamlined their operations, enabled real-time decision-making, and improved accountability, ultimately increasing conversion rates by 87% and saving over 5 hours per week in data analysis.

“The insights we got from their automated dashboards allowed us to make major improvements to our sales strategy. As a result, we have seen a dramatic increase in conversion rates.”

Maxime Villemure

Co-founder of Spaceful

Solution

01

Accurate_Data

Data collection

We implement robust tracking solutions across websites, apps, and various platforms to ensure your data is accurate enough for analysis.

02

attribution

Sales attribution

Implementing end-to-end tracking to attribute sales to every touchpoint, from first click to final purchase

03

data_models

Data integration

Sending data from multiple sources, including marketing platforms, CRM systems, and eCommerce platforms, into Google BigQuery.

04

dashboards_1

Dashboards

Build custom dashboards that display performance metrics and highlight key insights and actions you should take to improve business outcomes.

05

BI_Icon

Data analytics

Our analysts review and analyze your data to uncover trends, patterns, and actionable insights.

“I can't recommend them enough.”

Maxime Villemure

Co-founder of Spaceful

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