Automated multi-channel marketing reports
How we helped Incite Response, a digital marketing agency, automate their monthly reporting for all their clients.
“Systematik untangled our Google Tag Manager, Analytics, and AdWords tracking, giving us much higher confidence in our data and reporting.”
David MetzeFounder, Incite Response
Context
Incite Response, a digital marketing agency, faced challenges with manual monthly reporting, inaccurate conversion tracking, and conflicting data from Meta Ads, Google Ads, and Google Analytics 4. Additionally, eCommerce data wasn’t tracked properly, making it difficult to assess campaign performance.
Results
The results were significant: Incite Response saved 20 hours of reporting work each month, gained accurate conversion tracking, and developed a clearer understanding of marketing channel performance. The new branded dashboards for Google Analytics, Google Ads, and Google Search Console also improved client communication and campaign insights.
Solution
We implement robust tracking solutions across websites, apps, and various platforms to ensure your data is accurate enough for analysis.
Implementing end-to-end tracking to attribute sales to every touchpoint, from first click to final purchase
Sending data from multiple sources, including marketing platforms, CRM systems, and eCommerce platforms, into Google BigQuery.
Build custom dashboards that display performance metrics and highlight key insights and actions you should take to improve business outcomes.
Our analysts review and analyze your data to uncover trends, patterns, and actionable insights.
“They are talented and knowledgeable. We will be hiring them again.”
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