Automated multi-channel marketing reports

How we helped Incite Response, a digital marketing agency, automate their monthly reporting for all their clients.

Industry
Agency
Date
Jul 27 — 2024
Technologies
Google Tag Manager, Google Ads, Meta Ads, Google Search Console, Looker Studio, BigQuery, dbt, Google Analytics 4
Context

Incite Response, a digital marketing agency, faced challenges with manual monthly reporting, inaccurate conversion tracking, and conflicting data from Meta Ads, Google Ads, and Google Analytics 4. Additionally, eCommerce data wasn’t tracked properly, making it difficult to assess campaign performance.

Results

The results were significant: Incite Response saved 20 hours of reporting work each month, gained accurate conversion tracking, and developed a clearer understanding of marketing channel performance. The new branded dashboards for Google Analytics, Google Ads, and Google Search Console also improved client communication and campaign insights.

“Systematik untangled our Google Tag Manager, Analytics, and AdWords tracking, giving us much higher confidence in our data and reporting.”

David Metze

Founder of Incite Response

Solution

01

Accurate_Data

Data collection

We implement robust tracking solutions across websites, apps, and various platforms to ensure your data is accurate enough for analysis.

02

attribution

Sales attribution

Implementing end-to-end tracking to attribute sales to every touchpoint, from first click to final purchase

03

data_models

Data integration

Sending data from multiple sources, including marketing platforms, CRM systems, and eCommerce platforms, into Google BigQuery.

04

dashboards_1

Dashboards

Build custom dashboards that display performance metrics and highlight key insights and actions you should take to improve business outcomes.

05

BI_Icon

Data analytics

Our analysts review and analyze your data to uncover trends, patterns, and actionable insights.

“They are talented and knowledgeable. We will be hiring them again.”

David Metze

Founder of Incite Response

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