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How we managed to get attribution right for this company with a long and complicated sale cycle.
Faced with a long and complex sales cycle, this company struggled to attribute sales to their original traffic sources using traditional cookie-based tracking. They lacked reporting tools, relied heavily on manual spreadsheets, and had no clear understanding of which marketing campaigns drove sales. The shift away from third-party cookies further complicated their attribution efforts.
They gained accurate, end-to-end attribution for their complex sales cycle, allowing for precise tracking of original traffic sources. This led to better marketing optimizations, more confident decision-making, and reduced manual effort, saving time and costs. The streamlined process also provided a clearer understanding of which campaigns drive sales, supporting long-term growth.
Co-founder of High-Performing Coach Ltd.
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We implement robust tracking solutions across websites, apps, and various platforms to ensure your data is accurate enough for analysis.
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Implementing end-to-end tracking to attribute sales to every touchpoint, from first click to final purchase
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Sending data from multiple sources, including marketing platforms, CRM systems, and eCommerce platforms, into Google BigQuery.
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Build custom dashboards that display performance metrics and highlight key insights and actions you should take to improve business outcomes.
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Our analysts review and analyze your data to uncover trends, patterns, and actionable insights.
Co-founder of High-Performing Coach Ltd.
